Sell More. Keep More.
Transparent pricing. Seller support. Room to grow.
₹0 Registration • ₹0 Listing • Easy Onboarding
On a ₹1,000 sale, before shipping
Work out your own- 01
Low entry cost
- 02
Listing support
Get guidance for launching products faster.
- 03
Marketing support
Introductory visibility support for eligible sellers.
Grow your business with 
- Category-based commission with clear rates
- Flexible delivery choices based on available services
- Built to support emerging brands and entrepreneurs
No hidden marketplace charges. Know your charges before accepting an order. All fees & commission
Start Selling in 3 Simple Steps
Start in 30 Seconds- 01
Mobile Verification
Enter mobile number and verify with OTP.
- 02
Business Details
GSTIN where applicable, PAN, Bank Account + IFSC, Store Name.
- 03
Start Listing
Add the first product yourself or choose Xelnova listing assistance.
See What You Keep Before You Join
Put in a selling price. Commission and fees are today's, the same ones your settlement uses; shipping is charged as per the actual shipment.
A Seller-Friendly Growth Plan
Clearly defined charges that help you plan your profits, and help to list and promote your products.
Free to Join & List
Listing Assistance
Receive support to add products and create stronger product listings.
Introductory Marketing Support
Get promotional support during the launch period, subject to eligibility.
Transparent Seller Pricing
Know the applicable commission and other charges before you sell.
Fast Settlement
Don't Have Time to List Products? We'll Help.
Send us your catalogue, product images or existing marketplace links. 
Listing Support can help create product listings, add images and descriptions, map categories, add variations, update inventory and optimize product information.
- Create product listings
- Add images and descriptions
- Map the right categories
- Add variations like size and colour
- Update inventory
- Improve product information
From Pickup to Payout
Logistics
- Ship with Xelgo: book a pickup from your address and track every parcel.
- Shipping charges: as per the actual shipment, taken off that order's settlement.
Payments
- Settlement: earnings from every successfully delivered order are credited to your wallet.
- Withdraw: send your wallet balance to your verified bank account from Payouts.
- Statement: the Settlement Report shows gross, commission and charges for each order.
Run Your Store From One Dashboard
- Orders & shippingAccept orders, print labels and book pickups.
- InventoryVariants, stock alerts and bulk upload from a sheet.
- Settlement reportGross, commission and charges for every order.
- PayoutsWallet balance and withdrawals to your bank.
- AdsSponsored products and keyword campaigns.
- AnalyticsSales, orders and your top products.
Seller dashboard
Sample data₹48,250
Sales this month
24
Orders to ship
₹12,400
In settlement
₹8,900
Wallet balance
Help Shoppers Find Your Products
Sponsored ads
Promote products in search and on category pages, paid from your seller balance.
Deals & campaigns
Eligible products can join sales and campaigns run on the storefront.
Xel badges
Badges that tell shoppers a product or seller meets 's standards.
Your own store page
One page for all your products, which shoppers can follow.
Frequently Asked Questions
Join Xelnova Today
- We Help You List & Start Selling
- Simple Onboarding. Transparent Charges.
Seller support Mon–Sat, 9 AM – 9 PM IST